Beauty · Hospitality · Wellness
Marketing direction, brand strategy and advisory to strengthen your premium brand’s soul, desirability and sales.
Part-time / fractional leadership, full-time marketing direction or a focused one-shot advisory mission. The right format for your brand, defined together.
My services
Give your brand a distinctive, commercially clear foundation. I propose a positioning and portfolio diagnosis, then a brand platform that connects your soul, audiences, promise and expression. Clear choices for your offer, communication and next stage of growth.
Connect desirability with conversion across digital and physical touchpoints. I propose an omnichannel guest journey review, creative and content direction, and a prioritised activation roadmap. I lead the strategic and creative briefs, working with your teams and specialist partners.
A data-driven approach to customer acquisition, retention and experience analytics. Your data holds potential sales waiting to be activated! Understand spending, product preferences, purchase frequency and actionable feedback, then build a CRM and clienteling plan that gives guests reasons to choose you, buy and return.
The advisor
Your brand deserves a direction that feels true to its soul—and works commercially. I bring strategic perspective, creative judgement and marketing leadership, working directly with you and alongside your teams.
“What draws me to a brand is its soul.”Meet Charlotte
In-house experience includes
Where I can step in tomorrow.
Beauty · Hospitality · Wellness · Retail · Luxury · Craftsmanship
Current advisory
Eye care · Dermocosmetics
Digital-native brand · 100% online
Wellness · Hospitality
Mindful drinking · Hotels